how it works?

Meet the

          Framework

A radical approach to building a brand, backed with years of experience and real testing on brands across the world. This framework could save you resources, time and nerves.

Crafted with

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STAGE 01

Questionnaire

15 questions for you to answer. In these questions we have been able to establish a clear understanding of the project as well as the visual understanding of what the design direction should be.

This stage requires 10-15 min of your time. Afterwards, you’ll pay 50% deposit and we’ll kick-off

Before the project starts

STAGE 02

Logo Design

In the first 3-5 days, you’ll get up to 3 logo options to chose from. These will be B&W options as the logo needs to work perfectly in monochrome variants first. Once you’ve chosed the logo, we’ll color it and present it together with the brand colors in the next stage.

You have 24 hrs to choose the one logo option with which we can proceed

Stage lasts up to 5 days

STAGE 03

Brand Essentials

In the following two days you’ll get color palette and fonts chosen. A bit more goes into this. Alongside these you’ll get your key brand messaging — slogan or mission displayed with the selected colors and fonts in a memorable way.

You are welcomed to suggest slogan change. That suggestion must arrive in a 24hr period

Stage lasts up to 2 days

STAGE 04

Brand Assets

On the 11th day of the project you’ll get the desired brand assets. Up to 3 digital and up to  3 print assets. You’ll be given options to choose from while filling the questionnaire.

No action. You’ll be only asked to provide information that goes on the assets (e.g. b.cards names and info)

Stage lasts up to 5 days

STAGE 05

Brand Deck

As a final brand item, we’ll prepare you a consistent brand deck, up to 20 pages, that you can use for desired purposes now and in the future. In case you don’t have the content of the deck, you’ll receive the blank template with branding elements which you can later use to create deck. If you have the deck, we’ll redesign it to match align the deck and your new branding fully.

No action on your end

Stage lasts up to 2-3 days

STAGE 06

Delivery

On the 15th day, you’ll receive a folder with all your assets. Besides that, you’ll get the bonus Figma link with editable files that your team can use seamlessly for any future needs.

Prior to receiving the files, you’ll be required to process the 2nd invoice (50%)

Preparation of the files takes 1 day

pro tip

No need to memorize the process itself, we’ll guide you through it carefully. You should just be familiar with what to expect and whatnot.